How we think about performance.
Marketing return has two sides: how distinctively your work shows up against competitors, and how efficiently your team can produce it.
Most consultancies only look at one side. We look at both.
How the market sees you
What lands, versus where you think it does.
- Competitor audit
- Audience review
- Website, messaging and positioning review
- Live ad review
- Perception gap analysis
How the work gets made
Where things get jammed up and stall.
- Process and bottleneck map
- Tooling and automation review
- Team working sessions and interviews
- Ownership and target-setting workshop
- Content audit and optimisation review
One view, both sides, so you fix what’s actually holding you back, and skip what isn’t.
Get an instant read.
Nine quick questions, about four minutes. You’ll see your results on screen: your score, where it’s leaking, and which side of the business is holding you back. No email needed.
Ask five prospective customers what you do. How similar are their answers?
The team
No account layer, no junior analysts, nobody you meet at the pitch and never see again — just hands-on senior people who’ve done this for the biggest brands in the country.
Jack Trew
If your category has stopped hearing you, Jack works out why. He runs Overeasy, and has spent fifteen years on positioning and demand generation at AnalogFolk, Saatchi & Saatchi, The Croc and VCCP, much of it in regulated and heavily scrutinised categories like telecoms, financial services and gambling, where what you can say is constrained and the differentiation has to come from somewhere else.
LinkedIn ↗
Greg Machray
If the strategy’s sound but nothing lands on time, that’s Greg’s half. He runs Mechanise, architecting the systems that let a marketing team of four cover the surface area of twelve. He integrates AI where it earns its place and leaves it out where it doesn’t, so targeted content stops depending on who happens to be free that week.
LinkedIn ↗Get in touch.
Drop us an email
Book a call
Grab a slot that suits you and we’ll talk it through live. Half an hour is usually enough to know if there’s something here.
Half an hour with Jack and Greg.