Half a diagnosis gets you half a result.
When marketing underperforms, the cause is rarely where you’re looking. It might be positioning, the wrong story, told to the wrong buyer, indistinguishable from three competitors. It might be operations, a team stretched thin, approvals that take three weeks, manual work that shouldn’t exist any more.
Usually it’s both, tangled together. And the two standard ways of finding out are a full agency pitch, expensive and biased toward whatever that agency sells, or a single-discipline audit that only ever sees half of it.
Nobody’s told you what isn’t the problem. That’s usually the part that saves you money.
We look from the outside in
and the inside out.
Most consultancies do one or the other. Buy both separately and you end up holding two reports that don’t agree, and nobody whose job it is to reconcile them.
The strategy
How clearly you’re understood in your market, how your story holds up against the companies you keep losing to, and where in the funnel attention stops turning into anything.
The machine
How the work actually gets done, where output jams up, whether the team is spending its week on the right things, and which manual steps AI should have taken over by now.
One report, straight to the point.
Plain English, with three things to fix in the order we’d fix them. We could hand you a list of forty problems, any audit can, but forty is a way of avoiding the decision about which one actually matters, and it’s a great deal harder to get signed off.
Benchmark scorecard
Your score across the five pillars, both lenses, set against the companies you're genuinely competing with rather than the ones you'd like to be.
Detailed findings
The findings name your real competitors and your real bottlenecks. We're not reformatting a template with your logo dropped into it.
Prioritised roadmap
Three moves, in order, with the reasoning behind the order. A fair amount of the value is in what we've left off.
The Five-P scorecard
Everything we find gets scored against five pillars, one framework covering both halves of the business. It’s what lets us tell you that your positioning is fine and your actual problem is that nothing ever ships.
How clearly and distinctively you're defined in the market you're actually selling into.
Whether campaigns, content and channels turn attention into revenue, and where exactly that breaks down.
How efficiently the work gets done once someone's decided to do it.
Whether the team has the capacity, and the clarity, to execute what's being asked of them.
What closing the gaps above is actually worth. This is the part you take to your CFO.
See where you stand in about four minutes.
Ten questions across the five pillars we score every diagnostic on. You’ll get an instant read on where your growth is strong, where it’s leaking, and which side of the business, the strategy or the machine, is holding the number down.
Simple. Direct. Actionable.
No account layer, no junior analysts, nobody you meet at the pitch and never see again. A small team of experts to understand, identify and plan the route forward for your business.
Jack Trew
Jack has spent [X] YEARS on B2B positioning and campaign effectiveness, mostly with [SECTOR]. He’s the one who’ll tell you your category is more crowded than you think, and then show you the evidence.
LINKEDIN URL TO ADDGreg Machray
Greg builds the internal machinery, process, tooling, applied AI, for companies about your size. He finds where the work jams up and tells you what to do about it, which is usually less dramatic and more effective than people expect.
LINKEDIN URL TO ADDStart with the free one.
The free diagnostic is what we can see from the outside, your site, your LinkedIn, your live ads, the market you’re selling into. It takes us a day, it costs you nothing, and you’ll get a short honest read on what looks wrong from here, plus a straight answer on whether the full thing is worth your money. Sometimes it isn’t, and we’ll say so.